How Fanatics and OpenAI streamline the fan experience
Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement.
Drawing on reporting from OpenAI Blog, here is a practical NXTECZA take for small businesses: How Fanatics and OpenAI streamline the fan experience.
Key takeaways
- Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look.
- Focus on practical adoption: start small, measure time saved, then expand.
- Focus on practical adoption: start small, measure time saved, then expand.
What this means for small businesses
Prioritize tools and workflows that cut manual work, speed up customer response, and fit how your team already operates — not hype features.
Want this applied to your stack? Explore our relevant services.
Source: OpenAI Blog — read the original for full detail.
Next steps
- Explore /services/ai-solutions
- Explore /contact
- Explore /services/software-development
More from the blog
How Ultrafast cut incident investigation from hours to minutes at OpenAI
See how OpenAI engineers use Codex Ultrafast to investigate incidents in minutes. Explore faster security analysis, code refactoring, and daily workflows.
Oct 27, 2026
AI & AutomationIntroducing GPT-6.1 Terra
Bringing fast and capable computer use to everyone
Oct 27, 2026
AI & AutomationGreptile takes bug detection beyond code review with GPT-6 Astra
How Greptile uses GPT-6 Astra to test user workflows, Daybreak to strengthen security, and Codex to reduce rework.
Oct 27, 2026