Watch out, YouTube — Instagram goes from short-form to 90-minute videos
After years in which every social platform (even LinkedIn!) aggressively pursued short-form video, this is a notable shift in strategy for Instagram.

Drawing on reporting from TechCrunch, here is a practical NXTECZA take for small businesses: Watch out, YouTube — Instagram goes from short-form to 90-minute videos.
Key takeaways
- If you could have 1 million followers on any social media platform, which would you choose?
- Focus on practical adoption: start small, measure time saved, then expand.
- Focus on practical adoption: start small, measure time saved, then expand.
What this means for small businesses
Prioritize tools and workflows that cut manual work, speed up customer response, and fit how your team already operates — not hype features.
Want this applied to your stack? Explore our relevant services.
Source: TechCrunch — read the original for full detail.
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